To preserve the ROI of campaigns that are swiftly losing addressability and decrease creative production costs, marketers increasingly leverage AI-powered creative management platforms (CMPs).

Managing the digital advertising sprawl manually is no longer sustainable. To successfully leverage omnichannel campaigns, agencies and in-house marketing teams need an up-to-date toolset for cross-platform creative optimization and a unified dashboard for campaign management and analytics.

MarketWatch reveals that the creative management platforms market is projected to grow from $865 million in 2022 to $1,770 million by 2027. This lucrative market has one critical caveat: CMP platforms are incredibly hard to develop and integrate with the ecosystem. Modern CMPs are data-intensive solutions that require high-load and ML expertise in their development.

Creative Management Platforms Market Research by MarketWatch

In this article, we’ll take a look under the hood of creative management platforms and answer the following questions:

• What is a creative management platform and why is it gaining popularity?

• What do brands and agencies appreciate most in CMPs?

• Who are the key market players in the CMP market?

• What features make a CMP competitive?

• What are the bottlenecks of CMP development and what is the best way to address them?

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