Imagine setting up a test project with a billing budget of $7, a free database plan on the Google Cloud Platform and spending $72,000 overnight. A startup founder received a massive bill due to a mistake in configuring the Firestore NoSQL database de...
Sustainable by design: How AdTech vendors can contribute to decarbonization For all the good that it does in empowering innovation and fueling the free Internet, digital advertising has a problem — it’s wasteful by design. There’s been a lot of talk ...
AdTech products’ success rates are predicated on the efficient collection and use of big data — but more importantly, on how it is stored, processed, and analyzed. Advertising platforms must deliver multi-dimensional insights on real-time and histori...
To preserve the ROI of campaigns that are swiftly losing addressability and decrease creative production costs, marketers increasingly leverage AI-powered creative management platforms (CMPs). Managing the digital advertising sprawl manually is no lo...
The rapidly evolving AdTech/MarTech industry necessitates keeping tabs on what’s happening in the field. To stay up to date on the tightening privacy rules, first-party data transition, and new partnerships, you need to find reliable sources of infor...