Imagine setting up a test project with a billing budget of $7, a free database plan on the Google Cloud Platform and spending $72,000 overnight. A...
Sustainable by design: How AdTech vendors can contribute to decarbonization For all the good that it does in empowering innovation and fueling the...
AdTech products’ success rates are predicated on the efficient collection and use of big data — but more importantly, on how it is stored, processed,...
To preserve the ROI of campaigns that are swiftly losing addressability and decrease creative production costs, marketers increasingly leverage...
The rapidly evolving AdTech/MarTech industry necessitates keeping tabs on what’s happening in the field. To stay up to date on the tightening privacy...